When you love the work you do and the people you do it with, you matter.
When you are so gracious and generous and aware that you think of other people before yourself, you matter.
When you leave the world a better place than you found it, you matter.
When you continue to raise the bar on what you do and how you do it, you matter.
When you teach and forgive and teach more before you rush to judge and demean, you matter.
When you touch the people in your life through your actions (and your words), you matter.
When kids grow up wanting to be you, you matter.
When you see the world as it is, but insist on making it more like it could be, you matter.
When you inspire a Nobel prize winner or a slum dweller, you matter.
When the room brightens when you walk in, you matter.
And when the legacy you leave behind lasts for hours, days or a lifetime, you matter.
Masato Bud Uesu:
I’m no marketing guru by no means, but I put in some thoughts
on this since this has been a *very* thought provoking thread to me.
Thank you for posting this entry and all the comments.
In my opinion, what you should be focused on may and should
vary depending on where your product is in its lifecycle.
And the thoughts you should put into and what course of actions you
should take also differ accordingly.
That’s just another reason why it seems so difficult to come up with
one answer that satisfy this simple yet very very deep question.
I’m dividing the product lifecyle into 7 different phases.
I want to think what the right approach of marketing strategy and
tactics for the product is for each phase when I’m releasing my
product.
1. Pre-launch of the product
2. At the launch of the product
3. Soon after the launch of the product
Standing out to the eyes of Innovators
4. After getting Innovators approval
Refining the product to appeal to Early Adoptors
satisfying the requests from Innovators at the same time
5. Early mass marketing phase
Going into the general public to attract Early Majority
6. Crossing the Chasm
Expanding into Late Majority
7. What to do after becoming the #1 in the market
Dragging Laggers in to get them involved (if you care to)
Fred Wilson:
This lifecycle framework is very good and very useful to our portfolio companies, particularly post obtaining initial escape velocity
Name: Masato Bud Uesu Location: Tokyo, Japan Twitter
| Facebook | email Profile: CTO, Glam Media Japan, K.K. Watching the alpha geeks, sharing their stories, seeing the future unfold. Disclaimar: This is my personal blog and anything spoken here doesn't reflect my corporate views in any ways.
