Jimmy James: Not doing the shoot? What are you crazy?
Tha-That’s free advertising for the station.
Honey, free advertising, that’s something you just can’t buy.
Lisa: However cute I may or may not be really has nothing to do with my competence as a journalist.
Jimmy James: Oh yeah? I won’t bet there isn’t a single licensed bloom master on the swedish bikini team either but tell you what
those girls really know how to sell some beer.
Lisa: Oh yeah, but that’s advertising.
You know, advertising is inherently deceptive.
Jimmy James: I’m sorry, WHAT?
Lisa: Advertising is deceptive.
Jimmy James: Lemme tell you something little miss.
Advertising pays our bills, alright?
Advertising pays your salary, advertising is what made this country great.
Lisa: O, Ok, maybe I misspoken.
Jimmy James: What was the constitution of the United States?
Lisa: Uh.. Documen..
Jimmy James: No, it is an advertisement and advertisement for liberty when in the course of human events
I’m telling you that’s right up there with “Put a tiger in your tank” and “Where’s the beef”
Don’t you understand?
I’m sorry, I gotta get some air.
Dave: I think maybe you should apologize.
Lisa: Oh, he’s not serious.
Jimmy James: Hell it wasn’t for advertising you know what you two could be doing, huh?
You two’d be giving out Sesame Street tote bags during PBS pledge except they won’t say Sesame Street on.
No, no, they wouldn’t say that if they said that, that would be…?
Lisa: Ad..
Jimmy James: ADVERTISING! That’s right! Hell if you two
had your way with it probably wouldn’t have made the Sesame Street, would there?
Would there?
Lisa: Dave?
Dave: Just reading some ads not involved at all.
Jimmy James: Yeah, that’s right.
There’d be no Ernie, would there? No, no there would be no Bert.
Bye bye. Bye bye to Grover. Bye bye, to Cookie Monster.
No, there’d be no Snuff-a-lot because there’d be no trash can, there ain’t no Oscar to grouch.
Jimmy James: Not to mention Kermit the damn frog!
Jimmy James: What?
Lisa: I will do the photo shoot.
Jimmy James: Oh, well you know, don’t want you doing anything you don’t wanna do.
PP: DSP, I just have one last question before I call Rob Norman and Matt Spiegel.
PP: If you’re placing exchange orders in a transparent fashion, and you don’t arb the media?
PP: Then why is my tier one inventory suffering?
PP: Why would it be necessary to cut off the networks?
DSP: Audience targeted media optimization is complicated…
PP: That’s not what you said. You said you weren’t arbiting a media because of the transparency. You said you were transparent. And I said “Totally transparent?” You said “Is there any other kind?” I could have the IAB secretary read back to you…
DSP: I know what I said I don’t have to have it read back to me like I’m an idiot.
PP: Then, why the big margin? DSP?
DSP: Sometimes you have to take a position in the inventory.
PP: No sir, you made it clear just a minute ago you’d never arbitrage like the networks. So your margins and evaluations shouldn’t be that high, should they, DSP?
DSP: You, snotty little bastard.
Prosecutor: Your honor, I’d like to ask for a recess?
PP: I’d like an answer to the question, Randal.
Judge: The IAB will wait for an answer.
PP: If your agency partners place buy orders based on proprietary data segments then why did my prices suffer? DSP? You bought look alike segments on cheaper sites because that’s what your agency told you to do. And when my pricing suffered, you made an excuse. You claimed the audience segments were bad, you blamed the data aggregators. And you gained the exchanges and pocketed the difference.
PP: DSP, did you cheapen my CPM?
Judge: You don’t have to answer that question.
DSP: I’ll answer the question. You want answers?
PP: I think I’m entitled to.
DSP: You want answers?
PP: I want the truth.
DSP: You can’t handle the truth.
DSP: Son, we live in the world with Ads and those Ads have to be bought by firms with technology.
Who’s gonna buy it? You? You, Mr. Media Agency? I have a greater responsibility than you can possibly fathom.
You scoff at audience segmentation. You curse the DSPs. You have that luxury. You have the luxury of not knowing what I know. And while the hype in our sector is excessive, it drives efficiency. And my valuation while grotesque and incomprehensible to you, drive efficiency. You don’t wanna know the truth cause deep down in places you don’t talk about it IAB meetings. You want us auctioning your inventory. You need us auctioning your inventory.
We use words like Data, RTB, Exchange. We use these words as our back bone of life spent buying media. You use them as a punch line. I have neither the time nor the inclination to explain myself to someone who sells targeted advertising under the very blanket of optimization that I provide and then questions the manner in which I optimize it. I would rather you just say thank you and went on your way
Otherwise, I suggest you build an algorithm and do it yourself.
Either way, I don’t give a damn what you think you’re entitled to.
· Mobile Social Networking –- These ads will connect to the user’s Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin account.
· Search –- This one should be fun; it’ll let you type a query into the ad.
· Multi-Panel Banner -– AdMob promises to deliver “compelling motion and interaction with multiple calls to action in a single rich media ad unit.” My eyes hurt just thinking about it.
· Scrolling Canvas -– These ads will let iPhone users thumb their way through more info without having to click to another screen.
Name: Masato Bud Uesu Location: Tokyo, Japan Twitter
| Facebook | email Profile: CTO, Glam Media Japan, K.K. Watching the alpha geeks, sharing their stories, seeing the future unfold. Disclaimar: This is my personal blog and anything spoken here doesn't reflect my corporate views in any ways.
