What Drives Consumer Adoption Of New Technologies?
NYC のベンチャーキャピタリスト、フレッドウィルソンのブログにコメントを書いてみて
レスをもらったのを記念にスクリーンショットにおさめました。
ブログ記事は、新しいテクノロジーはなぜ・どのようにして一般消費者に受け入れられる
ようになるのか、についての考察。300を超えるコメントがついており、
フレッドが議題を設定し、コメント投稿者たち一人一人がとても深い考察をシェアしている
恰好になっている。
インターネット無くしては成立しようの無いコミュニケーション。
こんなに簡単に成立しちゃう事にちょっと感動です。
フレッドは140 Characters Conference の Keynote スピーカーの一人でも
あるのですが、今、世の中で握手してみたい人の一人。
うちの会社の NY 支店の営業達は Tinker.com のプロモーションも兼ねて
行っているようです。ジェラシー
Masato Bud Uesu:
I’m no marketing guru by no means, but I put in some thoughts
on this since this has been a *very* thought provoking thread to me.
Thank you for posting this entry and all the comments.
In my opinion, what you should be focused on may and should
vary depending on where your product is in its lifecycle.
And the thoughts you should put into and what course of actions you
should take also differ accordingly.
That’s just another reason why it seems so difficult to come up with
one answer that satisfy this simple yet very very deep question.
I’m dividing the product lifecyle into 7 different phases.
I want to think what the right approach of marketing strategy and
tactics for the product is for each phase when I’m releasing my
product.
1. Pre-launch of the product
2. At the launch of the product
3. Soon after the launch of the product
Standing out to the eyes of Innovators
4. After getting Innovators approval
Refining the product to appeal to Early Adoptors
satisfying the requests from Innovators at the same time
5. Early mass marketing phase
Going into the general public to attract Early Majority
6. Crossing the Chasm
Expanding into Late Majority
7. What to do after becoming the #1 in the market
Dragging Laggers in to get them involved (if you care to)
Fred Wilson:
This lifecycle framework is very good and very useful to our portfolio companies, particularly post obtaining initial escape velocity
Thanks!
